Simplifying B2B commerce, one connection at a time

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At Crstl, we believe in empowering the people who make and move the products that we all use everyday. Our mission is to simplify the complexities of B2B commerce, so that businesses can focus on what they do best: creating value.

We envision a world where every connection between brands, retailers, and logistics providers is intuitive, efficient, and scalable.

Together, we’re building the future of B2B commerce that is limitless. At Crstl, we work hard to transform possibilities into realities.

Crstl builds with love

Our values

Customer Obsession at Crstl
Customer obsession

We are committed to anticipating and fulfilling our customers' critical needs with every innovation.

Curiosity and Drive at Crstl
Curiosity and drive

We tackle challenges with a growth mindset, finding creative solutions to bring clarity out of ambiguity.

Act like an owner at Crstl
Be an owner

We adopt an owner's mindset, partnering with businesses of all sizes.

Bias towards action at Crstl
Bias towards action

Ideas are just the start. We focus on execution and iteration, turning vision into reality. We make it happen.

Champions Mindset at Crstl
Champions mindset

Setbacks are stepping stones. We embrace challenges and aim for daily 1% improvements.

Make magic at Crstl
Make magic

We simplify complexity to create magical experiences, turning challenges into opportunities to inspire.

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Some of the Crstl team members

Meet some of our team

Dipti Desai is the co-founder & CEO of Crstl
Dipti Desai

Co-Founder & CEO

Crstl Linkedin page
Suparna Gharpure is the co-founder & eng lead at Crstl
Suparna Gharpure

Co-Founder & Eng Lead

Crstl Linkedin page
Sabrina Dorman

Chief Operating Officer

Crstl Linkedin page
Teva Vogelstein is Business Operations leader at Crstl
Teva Vogelstein

Business Operations

Crstl Linkedin page
Ashley Pinto is Customer Operations Lead at Crstl
Ashley Pinto

Customer Operations Lead

Crstl Linkedin page
Dharmit Dosani is senior software engineer at Crstl
Dharmit Dosani

Senior Software Engineer

Crstl Linkedin page
John LaBanca is an engineering leader at Crstl
John LaBanca

Senior Software Engineer

Crstl Linkedin page
Smriti Goel

Software Engineer

Crstl Linkedin page
David Frymoyer is a senior software engineer at Crstl
Dave Frymoyer

Senior Software Engineer

Crstl Linkedin page
Michael Gongol

Senior Account Executive

Crstl Linkedin page
Backed by world-class investors

Ready to simplify your operations?

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