Crstl is thrilled to announce a significant milestone in our journey to modernize B2B commerce. Co-led by Mosaic General Partnership and Cohen Circle, with participation from Shopify Ventures, this investment in Crstl reinforces our commitment to building next-generation digital infrastructure for accessible, scalable B2B transactions.

A Vision for the Future of B2B Commerce

Crstl was born from a bold vision: to create a modern B2B Commerce Network powered by AI. Our goal is to automate mission-critical retail EDI workflows, simplify supply chain compliance, and empower businesses to scale beyond direct-to-consumer into omnichannel retail. The traditional B2B commerce landscape has lagged in automation and intelligence, and Crstl is here to change that.

Our journey began in 2020, during the early days of the pandemic, when our founder, Dipti Desai, re-engaged with the Shopify ecosystem while helping a nonprofit establish its digital storefront to bring essential PPEs to frontline workers. The experience sparked the realization that while eCommerce had seen tremendous advances, B2B commerce remained stuck in outdated, inefficient systems. This insight led to the formation of Crstl in 2022, and since then, we’ve been on a relentless mission to modernize and transform B2B transactions.

The Power of AI in B2B Commerce

Crstl’s AI-native solutions simplify retail EDI compliance and integrations, allowing businesses to expand into wholesale, marketplaces, and omnichannel retail with ease. By automating workflows and ensuring seamless supply chain compliance, we are setting a new standard for how businesses connect and grow in an increasingly complex commerce landscape. It also enables accelerating our ability to expand our AI-powered solutions for brands, manufacturers, wholesalers, retailers, and 3PLs. With our proprietary data schema, API integrations, and AI-driven automation, we are driving revenue growth, operational efficiency, and scalability across WMS, 3PL, and ERP systems worldwide.

Industry Leaders Backing Crstl’s Vision

“We’re excited to have fresh capital and new investors onboard as we scale Crstl’s intelligent B2B commerce platform,” said Dipti Desai, Co-Founder and CEO of Crstl. “The lines between B2B and B2C commerce are blurring quickly, and businesses of all sizes need intelligent, scalable infrastructure that meets the demands of modern commerce.”

Tian Tian Feng, Head of Shopify Ventures, emphasized Crstl’s impact: “Crstl’s intuitive design and powerful backend technology empower digital-first merchants to integrate, automate, and scale with ease, opening up new commerce distribution opportunities. We’re thrilled to support a data-first and deeply technical team as they redefine the future of B2B transactions.”

What’s Next for Crstl?

With this new investment, Crstl will continue launching deeper, native integrations between essential retail EDI business processes and mission-critical operational systems such as order management, WMS, IMS, and ERPs. Our AI-powered platform will serve SMB, mid-market, and enterprise businesses alike, helping brands, retailers, and warehouses modernize B2B commerce with scalable automation and intelligent infrastructure.

Join Us on This Journey

We are grateful to our customers, partners, and team members who have supported us on this journey. This milestone is just the beginning, and we’re excited to continue transforming B2B commerce. If you’re a business looking to streamline operations and scale with intelligent automation, we’d love to hear from you.

The world runs on B2B Commerce. Let’s build its future together.