How Neuro Scaled Operations with Crstl

Ryan Chen and Kent Yoshimura launched Neuro to redefine energy supplements through functional gum and mints. 

Starting with a vision to create clean, science-backed products without sugar or aspartame, Neuro packed caffeine, L-theanine, and B vitamins into convenient pocket-sized formats.

"Neuro offers a healthy alternative for people seeking a reasonable, well-measured, and predictable dose of caffeine," explains Tyler Gianesini, COO at Neuro.

After selling over half a billion pieces, Neuro’s retail expansion needed robust EDI capabilities. 

"We've gone from setting ambitious goals to smashing right through those goals and then doubling and tripling them. People recognize who we are, what we represent, and the value we bring," Tyler adds.

Tyler Gianesini, who joined during launch and steered operations for nearly a decade, recognized early signs that their existing EDI system would struggle to support their ambitious growth plans.

Challenge: Legacy EDI Provider Created Growth Bottlenecks

Managing the growing retail partnerships exposed major limitations with Neuro’s previous EDI provider. 

Manual processes, dated interfaces, and poor support created mounting frustrations.

"Their customer service was kind of atrocious; they lacked respect for their customers, and to top it off—we were getting charged an arm and a leg for it. It was very challenging to get things done," recalls Tyler.

Operations ground to a halt when technical issues arose. 

Without real-time updates or responsive support, the team remained stuck waiting for resolutions while retail timelines suffered. 

Despite premium pricing, the dated system offered minimal functionality.

Solution: Crstl, A Modern, AI-Powered EDI Platform

Crstl marked a turning point for Neuro. 

The team saw immediate advantages in Crstl’s modern, AI-driven approach compared to legacy providers.

"Transitioning to Crstl was very seamless. It didn’t require much heavy lifting on our part. We got up to speed really quickly. Crstl has excellent customer service," Tyler shares.

Standout capabilities that attracted Neuro to Crstl included:

• Intuitive user interface requiring minimal technical expertise
• Real-time visibility across EDI operations
• Responsive support team
• Streamlined retailer onboarding
• AI-powered automation
• Modern cloud architecture

"A modern approach to something that very much needs that modernization. We love the way Crstl works and how you all have built your company," Tyler notes.

Impact: Complete Operational Visibility

Crstl transformed how Neuro managed retail partnerships and EDI operations. 

Self-service access to EDI data eliminated reporting bottlenecks while streamlined onboarding accelerated retail expansion. Neuro's legacy EDI provider had charged them thousands of dollars for access to their historical data.

"Crstl frankly makes the competitors look old-fashioned. I’ve got sales team members, who usually wouldn’t handle technical backend tasks, easily working within Crstl," Tyler explains. 

Measurable Impact with Crstl

Through Tyler's discussion, several key improvements emerged after switching to Crstl:

• Self-service data access and enhanced visibility: Teams across sales and executive leadership can directly access EDI information without requiring specialized reports or needing to pay thousands of dollars
• Faster retail expansion: Significantly reduced time and effort required to onboard new retail accounts
• Streamlined analytics: Eliminated multiple steps previously needed to extract and analyze EDI data
• Improved team efficiency: Non-technical team members, including sales staff, can easily navigate and utilize the platform
• Robust integrations with fast, no-code setup: Integrated with Cin7 Core, QuickBooks Online, and Packiyo WMS to automate order processing, inventory management, and invoicing

"We no longer have to think about all this information that lives in the EDI world and figure out how to package that for our sales team or executive team to understand and evaluate," Tyler explains. "It gives me freedom to actually allow people to self-participate."

From pioneering functional gum to revolutionizing retail operations with Crstl’s modern EDI platform, Neuro is setting new standards in the industry.

With Crstl powering their retail partnerships, Neuro continues to maintain the momentum as category leaders in functional supplements.

Ryan Chen, Co-Founder and CFO of Neuro says: "Crstl delivers a product that makes traditional platforms look like a protection racket. As a fast-emerging brand, Crstl enables us to adapt and scale without viewing us as another pocket to pick. Out with the old, in with the new, please and thank you."

Schedule a demo to see how Crstl can modernize your EDI operations and fuel retail growth.

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